About Us

Our Story

It has been over a decade since a few cherished aprons were taken from a drawer and began a new movement. Jessie Steele has gone global, sold in over 6,000 boutiques in excess of 30 countries. Our products have appeared on TV, in feature films, and on the runway.

In 2005, we began designing original Jessie Steele prints, rolling out a new in-house collection each season. These prints are now licensed internationally, creating custom programs with some of the most prestigious, major retailers in the world. Every season, we “Bring Happy Home” delivered in a multitude of patterns, colors and textiles.

Our momentum continues to flourish...it’s fun, feminine and distinctively Jessie Steele. We’re adding our iconic mark onto an expanded offering for Home and Fashion via Licensing; Layering our prints and unique aesthetics onto home goods, giftware, and apparel.

Fearlessly Feminine...Unmistakably Jessie Steele.

The ideas along with the patterns that have made us famous are endless and endlessly exciting. 

Our Vision

Jessie Steele has established itself and remains the market leader of fashionable aprons in prints and silhouettes designed by our in-house design team.

We are continuing to expand internationally in the Home and Fashion market place and are branding Jessie Steele as a global player in the licensing business.

We continue to grow guided by the values our company was founded on:

  • Celebration
  • Femininity
  • Style
  • Happiness